NJ Transit presented two rather blunt public service announcements Friday with a simple plea: "Stay off the tracks." The goal is to reduce railroad fatalities.
Titled "You Don't Win" and "You're Dead," the ads that will begin running this weekend on broadcast and cable networks in Philadelphia and New York give dramatic, firsthand accounts from police and transit workers involved in recent fatalities and from the families of people who were killed.
Three deaths last fall were apparently part of a widespread problem on railroads in the region — people trespassing on tracks who are accidentally killed and those who enter the danger zone to commit suicide. In the last two years, at least 91 people have been killed by trains on NJ Transit and SEPTA lines, officials have said.
The videos can be found here: http://www.njtransit.com/rg/rg_servlet.srv?hdnPageAction=SafetyTo
Titled "You Don't Win" and "You're Dead," the ads that will begin running this weekend on broadcast and cable networks in Philadelphia and New York give dramatic, firsthand accounts from police and transit workers involved in recent fatalities and from the families of people who were killed.
Three deaths last fall were apparently part of a widespread problem on railroads in the region — people trespassing on tracks who are accidentally killed and those who enter the danger zone to commit suicide. In the last two years, at least 91 people have been killed by trains on NJ Transit and SEPTA lines, officials have said.
The videos can be found here: http://www.njtransit.com/rg/rg_servlet.srv?hdnPageAction=SafetyTo
RSS Feed